Building an Author Platform: Why It's Important and How to Get Started

Blue Elephant Publishing

So you’ve written a book or you're in the process of writing one—congratulations! Now, it's time to think beyond just writing and start building your author platform. But what exactly is an author platform, and why is it crucial for your success? Let's dive in and demystify this exciting journey together.

What is an Author Platform?

Think of your author platform as your stage—a place where you showcase your writing, connect with your readers, and build your brand as an author. It’s not just about selling books; it’s about creating a community around your work and establishing yourself as a credible voice in your genre.

Why Building an Author Platform Matters

Visibility and Reach: An author platform amplifies your visibility in a crowded literary world. It helps you reach a wider audience beyond your immediate circle of friends and family.

Reader Engagement: It’s not enough to write a great book; you need to engage with your readers. An author platform allows you to interact directly with your audience, receive feedback, and build relationships that can turn readers into loyal fans.

Marketing and Promotion: Publishers and agents often look for authors with an established platform. A strong presence on social media, a well-maintained website, and a robust email list can make you more attractive to industry professionals.

Long-Term Career Growth: Your author platform is an asset that grows with your career. It lays the foundation for future book launches, speaking engagements, and collaborations.

How to Get Started

Building your author platform doesn’t have to be daunting. Here are some practical steps to kick-start your journey:

1. Define Your Audience

Who are your ideal readers?

What demographics and interests do they have?

Where do they hang out online (e.g., social media platforms, forums)?

Understanding your audience will guide your platform-building efforts and ensure you’re reaching the right people.

2. Create a Professional Website

Your website is your online headquarters. It should showcase your bio, books, blog posts, and upcoming events. Use a clean, professional design that reflects your author's brand.

3. Leverage Social Media

Choose a couple of social media platforms where your audience is most active. Focus on quality content share updates about your writing process, and behind-the-scenes peeks, and engage with your followers.

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4. Start Blogging

Blogging allows you to showcase your writing skills and share valuable insights with your audience. Write about topics related to your book’s themes, writing tips, or industry trends.

5. Build an Email List

Offer a free resource related to your book in exchange for email sign-ups (like a checklist, short story, or exclusive content). Use your email list to nurture relationships with your subscribers and keep them updated on your latest projects.

6. Network and Collaborate

Connect with fellow authors, bloggers, influencers, and industry professionals. Collaborate on guest blog posts, interviews, or joint promotional efforts to expand your reach.

Building an author platform is an ongoing process that requires dedication and authenticity. It’s about sharing your passion for writing, connecting with readers who love your stories, and building a community that supports your journey as an author.

Remember, your platform is as unique as your voice as a writer. Embrace the journey, have fun with it, and watch your author platform grow alongside your literary career!

Ready to take your author platform to the next level? Stay tuned to our blog at Blue Elephant Publishing for more tips and inspiration on building and growing your presence as an author. Let’s embark on this exciting journey together!